VAC=3 Assignment =2 Agenda Settings
AGENDA SETTING THEORY Agenda Setting Theory is a concept in mass communication that explains how media influences what people think about. 📌 Simple Definition Agenda Setting Theory means that the media doesn’t tell people what to think, but it tells them what to think about. 🧠 Key Idea When newspapers, TV channels, or social media focus on certain issues repeatedly, people start considering those issues as important. 🧾 Example If news channels continuously cover topics like: Unemployment Inflation Climate change People will begin to think these are the most important problems in society—even if other issues exist. 🔑 Main Features Media Priority → Public Priority Issues highlighted by media become important for the public. Issue Salience The more coverage an issue gets, the more important it seems. Not Direct Persuasion Media doesn’t force opinions, but influences attention. 📊 Types of Agenda Setting First-Level Agenda Setting Focuses on what issues are important (e.g., econo...