Assignmnt works of PR management
PART A 1. Define Public Relations (PR) and explain its primary focus. Public Relations (PR) is the strategic communication process that builds and maintains mutually beneficial relationships between an organization and its various stakeholders, including the public, media, investors, customers, employees, and other relevant groups. PR aims to shape and manage the perception of an organization or individual in the public eye to enhance their reputation, trustworthiness, and overall image. The primary focus of PR includes: 1. Reputation Management: Ensuring that an organization maintains a positive image in the eyes of the public. This involves proactively addressing issues and mitigating any negative publicity. 2. Media Relations: Building and nurturing relationships with the media to ensure accurate and positive coverage of the organization. 3. Crisis Communication: Effectively managing communication during crises or negative events to minimize damage to an organization’s reputati...